Tag: mobile

Telus marketing is not smart

Ah, the wonder’s of smartphones, internet in your pocket and a really, really big dead spot.

I was in the Skytrain station (Granville) a few days ago and noticed all the Telus ads. New smartphones, Blackberrys and all kinds cell phones. Stay in touch, access the internet etc, etc.  Kinda makes me want to visit my local Telus dealer to get something new.

But wait!

Telus doesn’t have any service in the underground Skytrain stations in Vancouver. Hasn’t had it ever that I can remember and I’ve been a Telus customer for at least 15 years. I see lots of people using their phones – I wonder who they are with? Definitely not with Telus or Bell, our local CDMA carriers.

Why is that Telus can’t get it together and get the appropriate antenna system installed in the tunnel? Not enough high-paying business customers? They seemed to be able to do it for the tunnel by the PNE. Well,  the worlds a-changin, and more and more of those high-paying business customers are moving transit (ie. Skytrain). 

What a joke, advertising your phones and the cool ($$) services in a place that has no signal.

I think Telus marketing needs to have a heart to heart with Telus engineering and infrastructure delivery.

More than 15% of people carry two wireless phones

Some stats in from In-Stat says that more than 15% of people carry two wireless phones. There are many reasons for this, but the likely one is separating your business from personal life.

ZDNet also reports that many still carry two devices that could be merged:

  • 80% of camera phone users also carry a digital camera  
  • 75% of smartphone users also carry a PDA
  • 50% of users of multimedia phones also carry their MP3 player

From this one can deduce two important facts. First devices designed for a special purpose still are the preferred choice. Second, the hype about smartphones taking over the PDA has not yet turned users into converts.