Charlene Li on Enterprise 2.0

Are you pounding your head against a brick wall when it comes trying to move your Enterprise 2.0 plans forward. You’re not alone.

In this video Stowe Boyd interviews Charlene Li (co-author of Groundswell). Use it to re-energize your Enterprise 2.0 plans. Some of the enlightening quotes are:

  • “it won’t go very far without an executive champion”
  • “when you put social technologies in place it starts tearing down the way that power is shared”
  • “when you give the power to people to post into a wiki or write a blog, […] and if you let them do it freely, that diminishes the gate-keeper role. […] and if you think about the way that organizations are laid out, its usually a bunch of silos, and social technologies puts a big stick of dynamite in that
  • wondered why we are finding blogs so little used. “I think its because people don’t like blogging. It’s hard to find time to sit down and compose your thoughts. […] It asks people to communicate in a very different way. […] I suggest to executives that they not blog, but they sure talk a lot, so I suggest they video themselves.”

Charlene thinks that enterprise Twitter-like tools will displace a lot of email. “It supplements the natural communication already going on, like IM, which many enterprises have already adopted.”

Posted on the Enterprise 2.0 Conference Blog.

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