Trevor Cook has published a great read on Social Media “Social Media or how I learned to stop worrying and love communication – The Power of Web 2.0”. It is free to download. Download it, print it (if you are so inclined) and make some action plans for your organization. The article covers blogging, podcasting and RSS, including examples of organizations using these tools for increase communications.
The big benefits of these technologies will come when organizations embrace these tools within their enterprises.